A bit late, but I just started on the new serial (for me) “Mad Men”.
Inspired by the on screen drama, I trawled the internet for modern day marketing campaigns.
This has to be one of the most brilliant guerrilla ads that I’ve seen so far.
And of all places, the ads was placed in Mumbai.
It’s an ad by HSBC to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change.
While practically such a scenario could not happen… especially not in Mumbai which is high above sea levels.
Not to mention, the city scape of Mumbai looks nothing like the ones under the swimming pool, but still… it can’t be denied that it’s an uber cool concept.